Federal Growth Strategy
Market focus, opportunity shaping, account strategy, and leadership alignment.
Business development infrastructure
Build the operating system for strategic growth.
EB Growth Strategies helps agencies, federal contractors, consulting firms, and growth-stage teams turn capture, proposals, marketing, and business development into repeatable momentum.
Structured growth, operational intelligence, and strategic momentum for teams that need more than ad hoc business development.
About Ellen
Experienced, sharp, and built for complex growth environments.
Ellen Back is a strategic growth leader with over a decade of experience in proposal development, capture management, and professional writing expertise. She helps organizations strengthen how they pursue and win new business across nonprofit, state and local, and federal markets.
Known for her builder's mindset, Ellen partners closely with executive leadership to identify and shape high-value opportunities, strengthen pipeline visibility, and lead the full lifecycle of strategic pursuits. Her work goes beyond execution: she designs systems, processes, and narratives that improve the quality, consistency, and outcomes of new business efforts.
With experience across government contracting, small to mid-sized IT firms, and global integrated marketing agencies, Ellen has led public sector communications strategies that connect insight, storytelling, and structure. At Ruder Finn, she played a key role in establishing and expanding the agency's federal business, aligning strategy, creative, and leadership teams to drive new business growth.
Outside of work, Ellen brings the same enthusiasm and curiosity to the rest of her life. She enjoys 5am workouts, Wednesday night improv, and trying new restaurants with her partner and friends. Most Fridays, she's getting her butt kicked by Maya, her 4pm Barry's instructor. Ellen is passionate about education, personal development, and helping people evolve thoughtfully in the age of AI.
Connect with Ellen on LinkedInThe approach
Growth becomes scalable when the system is visible.
Most teams do not have a strategy problem. They have a structure problem: unclear pursuits, inconsistent proposal operations, weak market feedback loops, and growth activity that depends too heavily on individual heroics.
EB Growth Strategies designs the operating layer beneath the work: the cadence, decision architecture, capture discipline, messaging systems, and proposal infrastructure that make growth easier to repeat.
01
Position
Define where to play, how to win, and what the market needs to believe.
02
Capture
Create a disciplined pursuit rhythm before the opportunity drops.
03
Propose
Build proposal operations that improve quality, speed, and compliance.
04
Scale
Turn growth activity into repeatable infrastructure and accountable cadence.
Services
Advisory and execution support for the full growth motion.
Capture Strategy
Pursuit planning, decision gates, teaming strategy, and competitive positioning.
Proposal Operations
Repeatable proposal workflows, content systems, compliance discipline, and team cadence.
Marketing and Growth Systems
Messaging, campaigns, content infrastructure, and growth operations built to compound.
4
Core growth layers aligned into one operating model.
01
Strategic partner for leaders who need clarity and forward motion.
∞
Repeatable infrastructure designed to improve with every pursuit.
Thought leadership
Ideas for teams building smarter growth infrastructure.
Capture
The pursuit starts before the RFP.
Operations
Proposal excellence is a systems problem.
Strategy
Growth teams need cadence, not chaos.
Start here